Eyeview – A new investment by LGiLab

Today we announced a new investment by the Lightspeed Gemini Internet Lab. The company is called Eyeview, a young and exciting company based in Tel-Aviv. It's been some time since our last lab deal, and it's great that we are moving forward with new investments. With the current market conditions, I think early stage investing is the right strategy (Probably qualifies for a whole independent post on the topic), and we should invest in more companies like Eyeview.

Specifically on Eyeview, the company helps online businesses increase conversion through the usage of rich media. The idea is simple – when a user comes to your site, he will be compelled to interact with the site after he sees a short tutorial movie. In some ways, Eyeview offers a solution that complements the CPC model: You buy a lead, and then you invest in converting that lead to a sell. In their own words:

"Rich-media content, including video, audio and interactive flash applications, is the most effective communication tool for sites to educate and compel users into action. While dozens of companies around the world create tools for rich-media advertising, syndication and viral distribution, no tool has existed for online businesses to utilize the power of rich media for on-site conversion. EyeView is the first to provide an end-to-end service and technology solution that combines compelling rich-media content creation with the world's first rich-media conversion platform. EyeView's solution is ideal for a wide variety of websites and online businesses that seek to generate high conversion rates, such as: trading, gaming, software, shopping, banking, communication, eCommerce, finance, community, hosting and many more."

The company is lead by 4 founders: Oren, Yaniv, Tal, and Gal. Until recently, they were all in different geographic locations (globally). In the past few months, they gathered in Israel after relocating back from Sydney and Boston. This is Israeli entrepreneurship at its best: Executing on a vision to create an exciting company, based in Israel. The company has a history of success, winning the HBS Startup competition earlier this year.

Overall, I am quite excited about this investment. Will be great to work closely with the founding team, and wigh Gigi Levy, who also participated in this round.

To get a flavor of the Eyeview offering, check out this small video: